Chevrolet’s “Real People” ads have gotten under the skin of TV watchers for years now, and even inspired scathing YouTube parodies that are almost as famous. Yet they soldier on, and in one recent spot, Chevrolet tries to convince “real people” that they may have made the wrong choice by purchasing a Honda, Toyota or Ford. Using some dubious survey data, Chevy is now claiming that they make “more reliable” cars than their competition.
If you haven’t yet seen the ad currently being blasted across the airwaves, here it is, and it’s exactly what you would expect:
Naturally anyone that has had experience with Hondas or Toyotas and Chevrolets may have their bullshit meter pegged at the “most reliable” claim. While General Motors has substantially boosted quality in recent years, the big Japanese automakers are still tough to beat.
So how exactly does Chevy come to that conclusion? Through a survey conducted by a market research company called Ipsos. Chevrolet doesn’t give much info on their website, but here is the rundown: