FOX NEWS - Software specialist Synamedia is touting a new technology that it says can track down users who share accounts and passwords for streaming services such as Netflix.
The U.K. based firm is showing off the software at the Consumer Electronics Show in Las Vegas. The technology, it says, “combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators.”
The Credentials Sharing Insight software could have a major impact. Synamedia cites statistics from media research firm Magid, which say that 26 percent of millennials share passwords for video streaming services.
The technology can also be used to detect and shut down large-scale, for-profit credentials sharing accounts run by fraudsters, according to Synamedia.