A controversial election ad featuring an undocumented immigrant who was convicted of murdering two law enforcement officials was pulled from the air by NBC and Fox News as well as prevented from using paid promotion on Facebook Monday morning. Criticized as racist and misleading, NBC came under fire for showing the ad during a Sun. night NFL game. The ad air on multiple networks including during MSNBC’s “Morning Joe.” CNN had declined to air the ad from the start.
- Should networks be held accountable for false claims made by their advertisers?
- Do you consider this ad racist?
- Are political ads with fearful messages more effective than positive messages?
NBC and Fox News said on Monday morning that they would no longer air an immigration ad from President Donald Trump that has been widely derided as racially divisive.
“After further review, we recognize the insensitive nature of the ad and have decided to cease airing it across our properties as soon as possible,” said Joe Benarroch, a spokesperson for NBC’s advertising sales department.
Facebook also took action on Monday, blocking the ad from getting promoted through the company’s paid distribution network, though it allowed the ad to remain on Trump’s verified Facebook page, where it has been viewed more than one million times.
NBC came under fire for airing the commercial during its Sunday night NFL game between the New England Patriots and the Green Bay Packers.
The decision to run the ad quickly drew criticism on social media, including from actress Debra Messing, who stars in the NBC comedy “Will and Grace.”