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October 2018 Ratings: Fox News Channel Averaged More Total Viewers Than CNN And MSNBC Combined

Summary:

Fox News was up 25% in total prime time viewers and up 16% in total day viewers for Oct. This marks 28 consecutive months as the #1 basic cable network with 1.7 million average daytime viewers and the 5th consecutive month as the most-watched basic cable network in primetime with 2.8 million average viewers according to Nielsen. Fox beat the prime-time viewers of both CNN and MSNBC combined. MSNBC finished 4th overall for prime-time and CNN finished 9th among basic cable channels.

Questions:

  • Is Fox News main-stream media itself?
  • Do viewers form their beliefs more through news or commentary?
  • Do you watch Fox News?

Article:

When we write cable news ratings stories, we try to highlight losses and issues when they exist. But to be frank, October 2018 was just a really good month for Fox News Channel from a ratings perspective.

FNC was +25 percent in total prime time viewers, +16 percent in total day viewers, +13 percent in the prime time demo, and +3 percent in the total day demo vs. October 2017. The network actually averaged more viewers across the 24-hour day in Oct. 2018 than it did in Oct. 2016, which was the month before a presidential election.

FNC marked 28 consecutive months as the No. 1 basic cable network in total day with nearly 1.7 million total viewers for the month of October 2018, and the 5th consecutive month as the most-watched basic cable network in prime time with more than 2.8 million total viewers, according to Nielsen data. The No. 1 ranking in prime time is impressive considering how sports-driven the month of October is. But this news cycle is unlike any other we have seen.

Oct. 2018 was quite a newsy month, from Hurricane Michael, to coverage of bomb threats, the domestic terror attack in a Pittsburgh synagogue, and a “migrant caravan” in the latter half of the month.

Fox News was the most-watched network in cable news for the 202nd consecutive month. It also beat CNN and MSNBC combined in total viewers in prime time, and across the 24-hour day.

Read More: https://www.adweek.com/tvnewser/october-2018-ratings-fox-news-channel-averaged-more-viewers-than-cnn-and-msnbc-combined/382598

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